Today’s viewers demand access to their favorite content on all devices, enjoying a seamless and feature-rich viewing experience.
Technology is constantly evolving to meet these increased consumer expectations, empowering content providers with a parallel presence on Over-The-Top (OTT) internet platforms. Being present on all screens in the right way strengthens the brand and maximizes return on investment.
Equally important among the technological aspects of OTT presence is the field of Streaming and its distribution through the appropriate Content Delivery Network (CDN).
Depending on the type of content and its specific characteristics, CDN services can complement—or even eventually replace—traditional DTT & DTH transmission methods, enabling viewers to access content from any device, even on the go.
With the continuous reduction in CDN costs, many advantages emerge compared to traditional broadcasting:
- No need for large antenna infrastructures
- Viewing on mobile devices
- Global content distribution
- Variable costs proportional to audience size
- Video on Demand capabilities
- A wide range of additional digital features that together provide enhanced viewing experience
At the same time, technological efforts continue to address the inherent limitations of OTT delivery. One such limitation is the latency compared to traditional broadcast.
This latency is most noticeable during live sports events or broadcasts that require immediate viewer interaction.
Low-latency solutions, as they are called, combine specialized equipment and new standards to reduce propagation times from the current 20–30 seconds to just 4–8 seconds. Critical factors in this field include the quality of CDN services, encoding methods, and selecting the right partners in the OTT ecosystem.
Technological choices, together with the design of the ecosystem, are complex and vary depending on the content and commercial requirements of each provider.
For this reason, Telmaco S.A.’s specialized engineering team is available to help design the right solution for you, delivering your content qualitatively and reliably across all distribution channels.
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